With the development and wide application of new media technology, digital media penetrates into various fields and levels of daily life, and constantly deepens the degree of social media. Consumer culture is also integrated into daily life under the bearing of digital media. Consumption has become a symbol tool for people to identify themselves and be recognized by society. Consumer culture, as a kind of power, especially in platforms such as DouYin, potentially controls users in the field, and transforms this control into unintended symbolic violence, a mild violence, which makes the vast number of users willing to act as digital workers on the platform in this misunderstanding, producing huge network flow. At the same time, the majority of users imperceptibly accept and agree with the consumption concept and lifestyle in digital information, and form a symbolic violence of obedience and domination with short video platforms. The main control mechanism of consumption symbols is mainly reflected in four aspects: the potential algorithm of the platform, the carnival consumption wonders, the grade sequence of commodity symbols, and the unidirectional consumption thinking.