With the advent of the 5G era, the rise of the metaverse concept, the mature development of AI technology and social media, and people's demand for virtual content during the new crown epidemic, super realistic digital human IPs with a high degree of humanoid form are being passed through virtual avatars, virtual idols, virtual employees and other identities have entered our daily life and become a new form of communication media. However, due to subjective and objective reasons such as complex digital technology and an unstable emerging market environment, the super realistic digital human IP appears to be immature in various aspects. Therefore, this paper uses the literature research method to sort out the related researches on virtual brand community, value co-creation and super realistic digital human IP at home and abroad; on the basis of case analysis, it summarizes four characteristics of super realistic digital human IP, and further it is proposed that there are three main problems in the current IP development: insufficient image recognition, weak audience linking power, and low business conversion rate. From the perspectives of users' emotional needs, the interactive needs of super realistic digital human IP, and the commercial needs of brands, this paper discusses how super realistic digital human IP can cultivate users' basic path from cultural consumption, value co-creation to promoting industrial development, in order to provide innovative ideas for related IP incubation companies, expand the application scenarios of super realistic digital human IP in life, and gradually form the general development direction of "strengthening the real with the virtual".